A New Modal Model of Behavioral Science Engagement - How We Apply, Recognize, Invent, or Reject Behavioral Science Principles in Our Daily Thinking
Behavioral science has given us powerful frameworks for understanding human behavior. One of the most iconic is Daniel Kahneman’s System 1 and System 2: the fast, intuitive brain vs. the slow, analytical one. But while these systems explain how we think, they don’t fully explain how we engage with behavioral science itself. Through informal conversations, cross-disciplinary reflection, and repeated pattern recognition, a new framework has emerged—one that describes how people interact with behavioral science, whether as trained experts or instinctive observers. We call it the Modal Model of Behavioral Science Engagement. ...